New research from Geberit highlights trend for wall-hung WCs

Wall-hung toilets offering modern, space-saving design can increase the appeal of a home, according to new research commissioned by Geberit, with almost 3 quarters (73%) of homeowners saying a wall-hung toilet fitted as standard in a new home would be appealing.

Geberit’s research, which polled more than 5,000 UK homeowners, highlights the importance of bathroom design in choosing a home. More than 8 in 10 (84%) said a modern bathroom is important to them when choosing a home, and more than half (56%) said a new-build home would be more attractive to them if wall-hung fixtures were included.

Wall-hung WCs are recognised in the trade as a space-saving alternative to traditional close-coupled toilets, creating the illusion of space by lifting the toilet footprint off the floor. They also offer hygiene and cleaning benefits, as well as easier installation including in awkward spaces.

Now Geberit’s research proves that the benefits are attractive to homeowners too. Almost half of respondents (43%) associate ‘modern, premium bathroom design’ and ‘space-saving aesthetics’ with wall-hung toilets, while 83% of those with a wall-hung toilet would recommend one to their friends or family.

Sophie Weston, head of marketing at Geberit, said: “We commissioned this research to back up what we already knew about wall-hung WCs, so it’s no surprise to see their appeal amongst homeowners. With this evidence, now we can really showcase the benefits to housebuilders, bathroom installers, retail showrooms and end users. Despite figures showing that bathroom spaces are generally getting smaller, homeowners increasingly see their bathroom as a place of sanctuary, and it’s easy to see the role of bathroom design in creating that relaxing aura.

“Wall-hung toilets have become a popular choice to help support design goals, overcoming many of the challenges around space, hygiene and installation. All with more affordable solutions and increased design choices too.”

Other key findings from Geberit’s survey include:

• * 44% would pick a wall-hung toilet over a traditional one if given the choice
• * 85% agreed that a more open and spacious bathroom is important to them
• * 58% agreed that a home which includes a wall-hung toilet feels more thoughtfully designed
• * 65% said the potential benefits of easier cleaning, a sleeker look and space saving design would make wall-hung toilets more appealing
• * Preference for wall-hung toilets over floor-mounted WCs was especially strong amongst parents (54%), those earning over £75,000 per year (59%) and Londoners (57%) – against 44% across the entire survey

Geberit’s Duofix frame and Alpha concealed cistern are helping make wall-hung toilets more accessible to a wider audience. By offering a reliable, space-saving solution at a lower price point, they open up the option of wall-hung toilets to households with more modest bathroom budgets, without compromising on functionality or design.