Sanbra Group appoints new sales director for its UK showering division

Sanbra Group has announced the appointment of Jo Edwards to sales director for the UK Showering Division. With invaluable and insightful knowledge, Jo now leads the UK showering division for Flair Showers, The Shower Lab and Majestic London.

Jo brings over 20 years of leadership and commercial experience in the bathroom and showering industry to her role. Jo has previously held senior positions with highly respected brands within this sector, driving growth across trade, specification and national account channels. Additionally, Jo has proven to deliver commercial growth by building strong customer partnerships, increasing specification and trade sales, and implementing strategic account management initiatives.

As part of her new role, Jo will be focusing on strengthening Flair’s UK market presence, building and developing relationships with national merchants, distributors and developers, as well as championing innovation within the industry.

Martin Murphy, MD, Flair Showers, said: “We are thrilled to welcome Jo to the Sanbra Group showering division. With her extensive experience within the industry, and proven skill set, her knowledge will support us as we continue to evolve our business in the UK. Jo’s appointment significantly strengthens our UK sales team, providing further support to our trade partners, reinforcing our commitment to the UK market.”

Jo Edwards added: “I am delighted to join the Sanbra Group UK Showering division team. Flair’s reputation for high-quality, beautifully designed shower solutions is well-established in Ireland, and I'm excited to build on that story and strengthen our proposition in the UK. After more than two decades in the industry, I'm honoured to continue my career with a brand that boasts such a rich heritage, founded on dedication and innovation. I’m also looking forward to promoting the premium enclosures offered by The Shower Lab and Majestic London.”