Grohe to showcase series of new launches at HIX 2025

Global bathroom brand Grohe will once again be exhibiting at HIX 2025, the premier hotel design event taking place at London’s Business Design Centre this November. This year’s exhibition, ‘Culture Clash’, explores how global hospitality draws strength from local identity.

Grohe’s showcase will once again be hosted within its debut UK Specification Hub – the brand’s permanent base located on the second floor of the Business Design Centre. The Hub provides a dedicated environment for A&D professionals to discover the company’s extensive portfolio, offering a tactile, immersive experience that supports project decision-making and specification.

Visitors to HIX can expect a carefully curated product line-up, including several new launches that spotlight GROHE’s commitment to innovation, sustainability and design excellence:

• GROHE Purefoam – Unveiled at ISH 2025, and making its UK debut is the latest GROHE Aqua Intelligence® innovation, GROHE Purefoam, reinforcing the brand’s leadership in the wellness and self-care market. The new shower technology transforms specially crafted soap into a warm foam cocoon that envelops the body.

• GROHE Rainshower Aqua Pure – Catering to the growing demand for wellness and spa-like experiences at home, the Rainshower Aqua Pure transforms daily routines into moments of rejuvenation. It features advanced Aqua Pure filtration and customisable spray patterns.

• GROHE Colours Collection – Reflecting growing demand for individuality and personal expression in design, Grohe’s expanded Colours Collection showcases a spectrum of finishes, enabling bespoke bathroom and hospitality interiors. 

Throughout the 2-day exhibition, visitors will have the opportunity to engage with Grohe’s experts, explore live product demonstrations and gain insights into how the brand is shaping the future of bathroom design through innovation and sustainability.

David Nicholls, leader, UK & Ireland, LIXIL EMENA, said: “We’re thrilled to be returning to HIX - it’s always a highlight in our design calendar. This showcase is exciting as it gives us another opportunity to bring our Specification Hub to life at the event. We’re looking forward to reconnecting with our A&D partners and demonstrating how GROHE’s latest innovations can elevate both the user experience and project efficiency.”

Grohe can be found at unit 302 at HIX on 26th and 27th November 2025.