Social media News

Searching articles...

Digital marketing – Are you being a selfish social marketer?

If your online engagement never gets past a certain number, be it likes or comments, then the answer could be summed up thus: It’s not them – it’s you...
insight features

Thu 22nd May 2025

How to hit 'play' on video socials as part of your content marketing

Are you embracing videos yet as part of your strategy? If you aren’t, you’re missing out on proven content marketing gold – Katrina Bell explains how...
insight features

Thu 17th Apr 2025

Digital marketing – You can’t succeed without a social media calendar

The pressure to remain relevant in social accounts – as well as maintain a perfect reaction rate when circumstances require it – is intense. Katrina B...
insight features

Tue 11th Mar 2025

Digital marketing: Is the hashtag era finally coming to an end?

According to some, the hashtag has served its purpose and is on the way out – but is this true of all social media apps? And what should you be doing...
insight features

Mon 10th Feb 2025

Digital marketing – The demise of 'Likes' and what this means for you

As some social media platforms seem to be deprioritising hitting the Like button, Katrina Bell assesses what this means for your marketing efforts and...
insight features

Wed 11th Sep 2024

Digital marketing – Bad customer feedback could be your secret weapon

If you've received a bad customer review on your website or social platforms, there's a way of turning it to your advantage – Katrina Bell explains....
insight features

Mon 29th Apr 2024

Shadowbanned on your social platforms? Here's what to do

If your engagement has suddenly dropped significantly and is going nowhere, you may be in social Siberia – Katrina Bell explains what that means and h...
insight features

Tue 16th Apr 2024

Digital marketing – What is Bluesky and should you sign up for it?

A new invite-only social app is promising to upend social media norms, but could it all be just hot air? Katrina Bell discovers she has to do a lot of...
insight features

Thu 22nd Jun 2023

Digital marketing: 3 ways to go viral on social media – in a good way

Lighting the social media touch paper can do wonders for your business's profile, but it's not so easy to achieve. Katrina Bell reveals 3 ways to go v...
insight features

Wed 22nd Mar 2023

3 ways to master your Twitter analytics for a supercharged audience

Understanding Twitter analytics can help you curate an effective and engaging feed – Katrina Bell identifies 3 ways to make the platform a truly worth...
insight features

Tue 21st Feb 2023

Digital marketing – Are you tracking your social media mentions?

Users that @ you are usually trying to get your attention, and there are tools available to help you keep an eye on your name drops with ease – Katrin...
insight features

Tue 31st Jan 2023

Expert view: 5 ways to become a good social media storyteller

Writing social media posts has become a complicated business – so do you have the skills to make your customers listen? Katrina Bell has 5 tips to hel...
insight features

Thu 17th Nov 2022

Sign up to our newsletter

Most Read

Lidia Kane on Grant Westfield's new showroom space at its Edinburgh HQ
insight features

Wed 4th Jun 2025

Sponsored

How Caesarstone UK and Ireland is becoming more customer-centric
news

Sun 1st Jun 2025

Why pale kitchens are appealing to homeowners after a 'new neutral'
kitchens features

Tue 3rd Jun 2025