Vitra News

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Design focus: How colour is being used to create unique bathroom designs

As colour continues to influence bathroom design, Nicola Hanley takes a look at the hottest hues and talks to the experts about how the market is evol...
bathrooms features

Tue 8th Jul 2025

How VitrA teamed up with Emma Jane Palin on her own bold bathroom project

VitrA's collaboration with Emma Jane Palin has resulted in a masterclass in both dopamine brights and earthy neutrals – we find out how she went about...
bathrooms features

Fri 27th Jun 2025

PJH announces new distribution partnership with VitrA

PJH, one of the UK’s largest distributors of bathrooms, appliances, sinks and taps, has announced a new distribution partnership with renowned bathroo...
bathrooms news

Mon 2nd Jun 2025

Interview: How VitrA's new Engagement Centre will benefit retailers

As VitrA UK opens the doors to its new Engagement Centre in Didcot, Nicola Hanley talks to marketing director Ruth Davies and sales director Louise St...
interview features

Wed 21st May 2025

10 beautiful basin designs that make the perfect bathroom centrepiece

The latest washbasin launches all have one thing in common – they're all so impactful and thoughtfully designed they deserve to be the centre of atten...
bathrooms features

Fri 9th May 2025

Eco-conscious consumers are driving demand for 'greener' bathrooms

Increased use of renewable energy, the introduction of innovative materials, and combining water efficiencies with end-to-end sustainable production c...
bathrooms features

Wed 7th May 2025

Smart toilets are going mainstream – here's what you need to know

Packed with innovative smart features, shower toilets are winning over UK consumers who are increasingly prioritising products that promote hygiene, c...
bathrooms features

Wed 30th Apr 2025

Bathroom focus: Our top 10 product highlights spotted at ISH 2025

As 163,150 visitors descended on Frankfurt last month to see the latest in bathroom and HVAC design and innovation, ISH 2025 did not disappoint – Emma...
bathrooms features

Wed 23rd Apr 2025

VitrA parent company announces Steve Breen as new director

Parent company of VitrA Bathrooms, Eczacıbaşı Building Products, has announced the appointment of Steve Breen as its new commercial director – Europe....
industry news

Tue 15th Apr 2025

How the trend for personalisation is impacting the brassware market

As demand for more tailored bathroom spaces continues to grow, consumers are embracing an array of different finishes and taking a more bespoke approa...
bathrooms features

Thu 3rd Apr 2025

Eczacıbaşı VitrA to mark 21 years at ISH with new suite of products

ISH returns to Frankfurt from 17th to 21st March 2025, and Eczacıbaşı VitrA, participating for the 21st time, is set to unveil its VitrA Grid product...
bathrooms news

Thu 13th Mar 2025

Steve Breen moves on from VitrA after two years at the helm

Steve Breen is leaving VitrA to join furniture solutions supplier Julian Bowen Limited as CEO, taking over from current CEO Emmett Lenaghan. He joins...
bathrooms news

Fri 17th Jan 2025

VitrA appoints Cadco as first Vitality Partner in Northern Ireland

VitrA has welcomed Cadco as its first VitrA Vitality Partner in Northern Ireland. The company says this partnership marks an important milestone for t...
bathrooms news

Wed 7th Aug 2024

VitrA and Ideal Bathrooms form “milestone” strategic partnership

VitrA and Ideal Bathrooms have announced a new strategic partnership, which will see the distributor become the largest UK stockholder of VitrA’s Bath...
bathrooms news

Thu 18th Jul 2024

VitrA unveils Flow Line tap range in a hat-trick of styles

VitrA has launched three new taps, which utilise its innovative V-SuperFix technology. Designed to complement its entire collection and to accentuate...
bathrooms products

Wed 26th Jun 2024

Interview: Steve Breen on VitrA's new Vitality partner programme

VitrA UK MD Steve Breen talks to Nicola Hanley about listening to customers, and how the new Vitality partner programme will help double the size of t...
interview features

Tue 4th Jun 2024

10 bathroom displays that grabbed our attention at KBB Birmingham 2024

The bathroom stands at KBB Birmingham 2024 were awash with colour and texture as leading brands made their mark at the NEC during the UK’s leading kit...
bathrooms features

Wed 3rd Apr 2024

VitrA's partner programme strengthens commitment to independent retail

VitrA has unveiled a new partner programme exclusively for independent bathroom showrooms. As a VitrA Vitality partner, retailers will benefit from a...
bathrooms news

Tue 5th Mar 2024

12 of the must-see bathroom stands at KBB Birmingham 2024

The countdown is on and now KBB Birmingham 2024 is just around the corner – Nicola Hanley takes a look at some of the bathroom brands set to make a sp...
bathrooms features

Wed 21st Feb 2024

VitrA set to showcase extensive portfolio at KBB Birmingham 2024

Bathroom manufacturer VitrA will be making its return to KBB Birmingham 2024, showcasing its sanitaryware, brassware and bathroom furniture. With a la...
bathrooms news

Thu 1st Feb 2024

VitrA names Ruth Davies as its new senior marketing manager 

Bathroom manufacturer VitrA has expanded its UK and Ireland team with the appointment of Ruth Davies as its senior marketing manager. With over 20 yea...
new hire people

Mon 15th Jan 2024

Why hardworking bathroom storage is key to a successful design

Customers are looking to maximise their storage in the bathroom to keep it clutter free and create a luxurious look – Sally Smith takes a look at the...
bathrooms features

Wed 13th Dec 2023

How consumers are embracing colour and texture in the bathroom

Bathroom furniture in vibrant tones and interesting textures is a growing trend – Nicola Hanley talks to manufacturers about the latest launches and t...
bathrooms features

Tue 17th Oct 2023

10 highlights from the latest illuminated bathroom mirror launches

These days a mirror over a basin doesn't just complete a design – it plays an important role in enabling the user to change the mood and purpose of th...
bathrooms features

Thu 21st Sep 2023

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