Features - Insights
418 results
Valentina Bertazzoni: How to use colour in kitchen showroom displays
Valentina Bertazzoni, director of style and communications at Italian appliance brand Bertazzoni, highlights several way...
Consistency is a superpower for marketing, says Time54’s Chris Ashton
Consistently working towards your goals, spreading your message and building trust in your audience can become a superpo...
Leisure Sinks' James Cunningham on why stainless steel is here to stay
Sales director at Leisure Sinks James Cunningham explains why sink styles may come and go, but stainless steel has been ...
Expert view: How to win at hashtags – and avoid making a hash of them
The now ubiquitous hashtag has become part of social networks’ algorithmic DNA, however a little extra knowledge can n...
Expert view: How to make newsletters part of your e-marketing strategy
Once the golden child of e-marketing with an enviable engagement rate, the last five years have seen a souring of relati...
Stone & Ceramic Warehouse's Jo Oliver on the large-format tile trend
Jo Oliver, director for Stone & Ceramic Warehouse, reveals how large-format tiles have made their way from walls and flo...
David Sanders: 'What does communication look like in 2021?'
Blum sales and marketing director David Sanders considers how we have all adapted to new ways of communicating, and reve...
Tom Reynolds: 'Are your sales & marketing teams ready for a new era?'
Tom Reynolds, chief executive of the Bathroom Manufacturers Association (BMA), looks at how bathroom brands are adapting...
Sebastian Spiegler: Considering e-tail? You need to know about Cadeera
We talk to Sebastian Spiegler, the founder of brand-new product search and discovery platform for e-commerce Cadeera, an...
Hettich's Colin Patterson on the flexible approach to multigen design
Colin Patterson, marketing manager at Hettich UK, considers Johnny Grey’s take on multigenerational kitchens from Hett...
Tile of Spain reveals 7 key tile trends you need to know about now
While this year’s Cevisama – the most important event in the tile manufacturing community’s calendar – had to be...
Yvonne Orgill: How retailers can inspire customers to use water wisely
This week is #WaterSavingWeek – UWLA MD Yvonne Orgill shares her views on how retailers can engage with their customer...
Hotpoint's Kimberley Garner on the new generation of home chefs
New research by Hotpoint has revealed that almost half – 44% – of Brits working from home due to the COVID-19 pandem...
Expert view: Could embracing online retail be a 2020/21 silver lining?
Capturing the adaptiveness and willingness of consumers to now do more online can benefit the customer – and your busi...
Showerwall's Steph Harris: 'Bathroom wallpanelling is having a moment'
Steph Harris, product manager for Showerwall, believes the qualities of bathroom wallpanelling have resonated with the n...
