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Change is coming – The 4 big digital marketing trends you need to know about now

The next 12 months will see enormous change on social platforms which are increasingly allowing users to personalise their feeds and actively tune out...
insight features

Tue 9th Dec 2025

Trust will define KBB marketing in 2026 – Claire Gamble on navigating the age of AI

Credible marketing is going to be key for your business in the coming year, says Claire Gamble, MD of specialist construction and home interiors PR ag...
insight features

Thu 20th Nov 2025

Digital marketing – Could YouTube be your ultimate playbook for success?

Want to get the most out of your YouTube channel? Katrina Bell shares her top 7 expert tips for maximising your presence on the platform and turning i...
insight features

Wed 1st Oct 2025

Joe Simpson talks surface design highlights at InstallerSHOW 2025

Attracting interest from retailers, distributors, installers, self-builders, KBB specialists, and design influencers, Surface Area at last month's Ins...
insight features

Fri 4th Jul 2025

Digital marketing trends: Why creator-led socials are dominating

Whether you are running a campaign with an influencer partner or just follow some within the industry, influencer skills in social marketing are not o...
insight features

Thu 1st May 2025

InstallerSHOW New York to launch in March 2026

Lyrical Communications (part of Nineteen Group) has announced that InstallerSHOW New York, a new trade show for HVAC professionals, will debut on 18th...
industry news

Fri 11th Apr 2025

Show focus: Our top 6 key takeaways and highlights from KBIS 2025

With nearly 700 exhibitors, attending the Kitchen & Bath Industry Show (KBIS) is a must if you're considering entering the North American market – Emm...
insight features

Thu 27th Mar 2025

Smeg highlights built-in appliances portfolio at pop-up London event

Italian luxury appliance manufacturer Smeg brought Italy to London in January by opening its doors to showcase its built-in appliances portfolio in 'C...
kitchens news

Mon 10th Feb 2025

Caesarstone helps Inglis Hall celebrate opening of new Lewes showroom

East Sussex-based bespoke kitchen maker Inglis Hall celebrated the launch of its new showroom in Lewes with a lunch event held in collaboration with C...
industry news

Mon 9th Dec 2024

How 2025 will bring fresh digital marketing opportunities for business

The New Year is a moment to reflect on your earlier strategy and embrace upcoming changes – Katrina Bell presents 4 digital marketing trends you need...
insight features

Fri 22nd Nov 2024

Jacqueline Mariani on 30 years of success as a KBB PR specialist

JMM PR managing director Jacqueline Mariani is celebrating 3 decades working in the KBB industry – she reveals her highs and lows, and what makes a PR...
insight features

Mon 16th Sep 2024

Digital marketing – The demise of 'Likes' and what this means for you

As some social media platforms seem to be deprioritising hitting the Like button, Katrina Bell assesses what this means for your marketing efforts and...
insight features

Wed 11th Sep 2024

Digital marketing – Is now the time to bin your blog section?

Have you been creating content for years and seen little return on your investment? Then now is the moment to think about making better use of your ma...
insight features

Tue 18th Jun 2024

How Consumer Generated Content is the next killer marketing tool

Consumers' love for influencers seems to be on the wane – what they really want when they're about to buy is genuine feedback from real people – Katri...
insight features

Mon 20th May 2024

Digital marketing – Bad customer feedback could be your secret weapon

If you've received a bad customer review on your website or social platforms, there's a way of turning it to your advantage – Katrina Bell explains....
insight features

Mon 29th Apr 2024

Stoves launches induction awareness campaign to highlight benefits

Appliance brand Stoves has kickstarted a multi-channel induction awareness campaign that will see Stoves undertake digital media activity, partnership...
kitchens news

Fri 5th Apr 2024

Interview: Sara Bernardi on Foxydry's space-saving laundry solutions

Sara Bernardi, co-founder of Italian brand Foxydry, explains to Amelia Thorpe how ceiling- and wall-mounted heated drying racks offer an opportunity f...
interview features

Tue 16th Jan 2024

Insight: Ensuring bathroom products remain innovative yet compliant

Andy McLean, technical director at the Bathroom Manufacturers Association, provides an insight into the challenges faced by manufacturers to ensure ba...
insight features

Mon 7th Aug 2023

InSinkErator campaigns to cut single-use plastic waste among consumers

To coincide with global initiative Plastic Free July, InSinkErator has launched a consumer-facing campaign to encourage the reduction of single-use pl...
kitchens news

Thu 13th Jul 2023

InSinkErator teams up with influencers to educate consumers

InSinkErator has collaborated with several social media influencers, including interiors influencer Sarah-Louise from No.17 House and food and fitness...
kitchens news

Thu 25th May 2023

Digital marketing – Are you ready for your first influencer collab?

As the power of influencers continues to saturate marketing strategies, Katrina Bell reveals how to go about finding the perfect fit for your brand. N...
insight features

Thu 13th Apr 2023

3 ways to master your Twitter analytics for a supercharged audience

Understanding Twitter analytics can help you curate an effective and engaging feed – Katrina Bell identifies 3 ways to make the platform a truly worth...
insight features

Tue 21st Feb 2023

Showerwall enhances customer experience with new website design

Following the launch of new designs earlier this year bringing its range to over 100 decors, Showerwall has introduced a new website to showcase the b...
bathrooms news

Wed 23rd Nov 2022

Design London to return as part of London Design Festival

Design London is returning to Magazine London in North Greenwich, as part of the London Design Festival. Now in its second year, it is set to be the f...
industry news

Mon 12th Sep 2022

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Change is coming – The 4 big digital marketing trends you need to know about now
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