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Digital marketing: How often should businesses post on socials?

Understanding how to navigate the balance between too little content, and too much is no simple task for marketers – Katrina Bell gets to the heart of...
insight features

Tue 2nd Sep 2025

Ca' Pietra expands marketing team with new social media manager

Premium stone and tile specialist Ca’ Pietra has hired Isabel Baker as its first dedicated social media manager, signalling a new phase of investment...
new hire people

Mon 7th Jul 2025

Digital marketing trends: Why creator-led socials are dominating

Whether you are running a campaign with an influencer partner or just follow some within the industry, influencer skills in social marketing are not o...
insight features

Thu 1st May 2025

How to hit 'play' on video socials as part of your content marketing

Are you embracing videos yet as part of your strategy? If you aren’t, you’re missing out on proven content marketing gold – Katrina Bell explains how...
insight features

Thu 17th Apr 2025

Digital marketing – Why you need to get on board with Channels

The use of Channels – one-way, one-to-many broadcast tools – is surging in popularity as marketers are identifying an efficient way of enhancing custo...
insight features

Mon 6th Jan 2025

PJH ‘pleased with growth and success of Bathrooms to Love website’

PJH has seen traffic to its Bathrooms to Love website increase by 180% in the 12 months since its launch.  The site, which aims to support PJH’s nati...
bathrooms news

Wed 13th Nov 2024

Digital marketing – The demise of 'Likes' and what this means for you

As some social media platforms seem to be deprioritising hitting the Like button, Katrina Bell assesses what this means for your marketing efforts and...
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Wed 11th Sep 2024

Shadowbanned on your social platforms? Here's what to do

If your engagement has suddenly dropped significantly and is going nowhere, you may be in social Siberia – Katrina Bell explains what that means and h...
insight features

Tue 16th Apr 2024

Is it worth sacrificing part of your marketing budget to pay for X?

Are you planning to pay for enhanced access and services on X/Twitter or are there better options for text-based social content? Katrina Bell investig...
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Fri 22nd Mar 2024

Digital marketing – Will Threads lead to the unravelling of Twitter?

The established social media platform space has a surprise contender with Zuckerberg’s newly launched text-based Threads – but what does it mean for b...
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Mon 31st Jul 2023

Expert view: Can TikTok help you to reach new customers?

The Chinese micro video app TikTok is notoriously skewed towards a millennial and younger audience – so does the app have any place in your social mar...
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Tue 6th Dec 2022

Expert view: Making sales on Instagram – it's easy when you know how

Does it sometimes feel like everyone else is coining it in, but you've yet to work out the special sauce? Katrina Bell considers how to go about makin...
insight features

Mon 17th Oct 2022

Expert view: Is it ever a good idea to buy followers to show growth?

When your competitors’ feeds seem to be mobbed by crowds and enjoying a deluge of likes, the temptation to bump up your numbers can be irresistible –...
insight features

Wed 7th Sep 2022

How to style a showroom or get a client's kitchen photoshoot ready

As well as being PR to a number of high-profile kitchen companies, Alex Crabtree has perfected the art of styling clients’ kitchens for magazine photo...
kitchens features

Tue 23rd Feb 2021

Sponsored

Successful social media campaign by Masterclass Kitchens

British-based kitchen furniture manufacturer, Masterclass Kitchens have revealed the success of their recent social media campaign, which saw influenc...
kitchens news

Tue 26th Jan 2021

5 ways to increase visibility and build social media engagement

UK homeowners spent an average of £4k each on renovations since lockdown began in March to July 2020, according to a report by money.co.uk. Unsurprisi...
insight features

Fri 18th Dec 2020

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