PJH announces new distribution partnership with VitrA

PJH, one of the UK’s largest distributors of bathrooms, appliances, sinks and taps, has announced a new distribution partnership with renowned bathroom brand, VitrA. From the beginning of June 2025, PJH will begin distributing an extensive selection of VitrA products across its retail network, further expanding its bathroom offer.

VitrA, a global bathroom manufacturer with a reputation for innovation, design, and quality, brings an impressive product portfolio to PJH’s retail customers. While the VitrA range will not form part of PJH’s own-brand bathroom collections, the VitrA Bathroom Collection and Vitality Collection products will perfectly complement the choices available. The VitrA Bathroom Collection will be made available to all PJH retail customers, while the Vitality Collection remains exclusively available for retail showrooms who are VitrA Vitality Partners.

PJH will stock a substantial proportion of the VitrA range, with many products available for next-day delivery, and selected items offered via special order. VitrA product categories include washbasins, WC’s, furniture, taps, showers and frames & flush plates. The partnership also allows retailers to order VitrA’s latest brochures, POS materials and colour samples via the PJH customer portal.

Commenting on the new strategic partnership, Kim Cooper, head of marketing & product at PJH, said: “We’re thrilled to bring VitrA into our bathroom brand portfolio. This is a fantastic opportunity to partner with a manufacturer that shares our values of quality, innovation and customer-first service. The addition of VitrA offers our retail customers access to a globally recognised brand, supported by PJH’s industry-leading logistics, next-day delivery options, ‘First Choice’ service promise, and our easy-to-use Partners Portal™ ordering system.”

Ruth Davies, marketing director at VitrA, said: “We are delighted to be partnering with PJH and to take advantage of their exceptional service model. PJH’s strength in distribution, from extensive stockholding and nationwide coverage to their streamlined customer experience, makes them the perfect partner to deliver our premium bathroom solutions across the UK. We look forward to working closely with PJH to bring VitrA to an even wider retail audience.”