Caesarstone UK strengthens retail support with strategic team expansion

Premium surfaces specialist Caesarstone has further reinforced its commitment to the UK retail sector with the expansion of its retail team in the South East. The company says that the appointment of 2 new area sales managers, Carla Howell and Ryan Dickson, marks a significant investment in enhancing support for fabricators and kitchen studios across the region.

Carla Howell joins the team with over 7 years’ experience at the stonemason, World of Stone, where she worked closely with Caesarstone as an account manager. Her in-depth knowledge of the brand and the fabrication industry, paired with a strong background in sales and customer service, positions her as a valuable partner to retail clients.

Ryan Dickson brings with him a robust background in the KBB sector, having held sales manager roles at kitchen, bathroom and bedroom manufacturer, JJO Plc, leading supplier of cement and concrete products, Cemex UK, as well as business development positions at kitchen companies Magnet and Howdens. His experience spans both retail and manufacturing, giving him a comprehensive understanding of the industry and the specific needs of Caesarstone’s studio and fabricator partners.

"We are delighted to welcome both Carla and Ryan to the Caesarstone team," said Edward Smith, MD at Caesarstone UK and ROI. "Their combined experience and insight will be instrumental in strengthening our relationships with studio partners and fabricators, ensuring they continue to receive the tailored support they need to deliver exceptional service and design."

This strategic expansion highlights Caesarstone’s continued focus on the retail channel, ensuring its partners have direct access to expert advice, commercial support and product training on its ever-evolving portfolio of innovative surfaces.