Hansgrohe releases 'Showroom Spotlight: A Focus on Bathroom Retailing'

Hansgrohe has launched a new review that examines the world of bathroom retailing to 'shine a light on the vital role of showrooms in an increasingly competitive landscape'. To complete the write-up, the company says it gathered views from across the bathroom retail sector summarising the key differentiating aspects enabling showrooms to deliver added value, expertise, and a unique customer experience.

As well as providing an in-depth overview of what Hansgrohe can offer retailers, and touching on trends that are influencing the sector, the company spoke to several key independents. Among those interviewed were Mark Derighetti, Zara Davidson and Ross Penman from Victor Paris (pictured here), Bilal Bhayat at ESP Bathrooms and Lisa Melvin at Kuche & Bagno.

Jay Phillips, MD of Hansgrohe UK & Ireland, said: “Operating in a highly competitive retail landscape means bathroom showrooms face a range of challenges such as the threat of e-commerce and cost pressures. But the sector is also working hard to make the most of new opportunities. By canvassing the views of those at the sharp end of the industry, ’Showroom Spotlight’ offers value added insight across several important areas which are helping showroom teams to deliver unrivalled customer experience and service... This report aims to shine a light on what the industry is currently thinking and doing and how it is driving its future success.”