Luke Harding is new commercial director at Glen Dimplex Home Appliances

Glen Dimplex Home Appliances (GDHA) has announced the appointment of Luke Harding as its new commercial director. Joining from GN Group where he was sales director for Europe North, Harding brings a wealth of experience in household appliances, having previously held multiple senior leadership roles within Electrolux, including as MD for UK & Ireland and sales director for Europe West.

Prior to that, Harding was a leader in a number of FMCG organisations including as European sales director for Clorox and International commercial director for Jeyes.

GDHA says it is continuing its transformative journey to build a commercially focused branded business through its brands Stoves and Belling. Harding’s experience will be invaluable as the company continues to prioritise strong relationships with retail partners and enhancing the consumer experience.

Luke Harding said: “This is a great time to join Glen Dimplex Home Appliances as it focuses on building the Stoves and Belling brands. There are ambitious plans in place with the launch of innovative technologies and products and I’m looking forward to working with the team to really develop strong customer relationship, drive commercial success and reestablish the brands where they should be.”